Shibu Shivanandan, one of the co-founders of Resultrix (now acquired by Publicis Groupe) who quit the agency in February 2016, has announced the launch of his independent digital marketing firm PivotRoots. PivotRoots is a full-service digital marketing agency Powered by Data & Technology; Fueled by Design Thinking.
Shibu is accompanied by Hetal Khalsa and Dhruvi Joshi, who join him as co-founders in this exciting new venture.
Within a short span of 3 months, PivotRoots is already working with brands like Pidilite, ICICIBank, Fourseven.com, MeruCabs, HoneyTwigs & Loylty Rewardz.
PivotRoots will focus on data driven marketing and design thinking led strategies as they firmly believe this will be the future of the digital domain and can be a complete game changer if used smartly across all platforms and media channels.
As Managing Director, Shibu is responsible for the overall growth of the organization and drives specialized teams for technology and an experiential lab. Hetal Parikh leads the entire experiential team as Chief Creative Officer and gets Design Thinking practice to life for new as well as existing solutions or products. Dhruvi Joshi, Head – Media & Innovation is responsible for leading the brand and performance media business and setting up the innovation lab at PivotRoots.
Says Shibu Shivanandan, MD, PivotRoots, “Understanding consumers better through data and providing them the right experience across all digital channels (Paid, Owned & Earned) will be the only way brands would be able to sustain, differentiate and grow in this cut-throat digital space. We at PivotRoots aim to create products and processes to bridge this gap for brands.”
Operating from its head office based at Mumbai, PivotRoots looks at expanding in Delhi, Bangalore & other international markets like SEA & MENA in the near future.