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Research and entertainment score over email and chat on the Internet: IAMAI’s I-Cube report

Research and entertainment score over email and chat on the Internet: IAMAI’s I-Cube report

Author | exchange4media Mumbai Bureau | Wednesday, Oct 11,2006 9:09 AM

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Research and entertainment score over email and chat on the Internet: IAMAI’s I-Cube report

The recent I-Cube report reveals that primary usage of the Internet has moved on from emails and chats to research and entertainment. Both research and entertainment have clocked a considerable increase in the recent years than the other areas. The I-Cube report, released by the Internet and Mobile Association of India (IAMAI) in association with IMRB, has been prepared after conducting surveys across a diverse range of users all over the country.

According to Dr Subho Ray, President, IAMAI, “The growth of information, transaction and entertainment is a sure indicator of the fact that active users are spending quality time on the Internet. It is also a clear indication that while communication tools such as email and chat will bring new users to this medium, while mature users will look for more and more content and transactions.”

The statistics from the report shows that there has been a considerable increase in the research and entertainment space on the Internet. Usage of the Net for conducting research and gathering information has increased from 20 per cent in 2001 to 32 per cent in early 2006. Entertainment related usage of the Internet has also risen, but is lingering around the 8-10 per cent mark.

“The growing popularity of applications like P2P, preview sites, streaming video and radio as well with the emergence of localised content will further change the Internet dynamics upstaging traditional applications like email and chat,” said Mohan Krishnan, VP and GM, IMRB International.

The findings have also revealed the growing inclination of college going students towards research and information gathering, there is a rise in the entertainment areas among school going children. E-commerce facilities available on the Internet are also seeing a rise in terms of usage among the young as well as older men, and with working women segments among the active Internet users.

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