As I sit down to write my first ever Reporter’s Diary, I look back on the first few weeks I have spent as a newbie in exchange4media and the industry. There has been a lot to learn and absorb from the digital and tech world and the marketing industry to get a hang of it all. There were many ups – and a few downs as well, all in a span of just three weeks!
One of the recent ups of my little career here so far has been the opportunity to be a part of the exchange4media Conclave in Delhi, where some of the greatest minds of the industry had gathered to discuss reshaping of the media priorities in this new connected age for the consumers. Advertisers, marketers, media agency heads all gathered in a buzzing conference, one of the first in my life.
Coming across such people and getting to interact with such bright minds was a unique opportunity for me, being a part of the organising group. Not only did I get to meet the country’s valued marketers and media agency heads, such as Chitranjan Dar, R Gowthaman, Jasmin Sohrabji, Sam Balsara and Sameer Suneja, but also got to interact with international speakers such as Hernan Sanchez Neira and Thierry Jadot, who had flown down from Spain and France, respectively, to give a global view on the issue.
Digital was the buzzword all around, in the speaker’s lounge, as the speakers discussed various marketing campaigns, and in the conference presentations and discussions.
Digital in itself is very wide as it includes mobile, social, display, search and retail. Each of these aspects has a very different purpose to it. But among the most popular from these is social, with social networking sites, being the most popular ones.
Thierry Jadot presented case studies on the use of the medium by brands in France to reach their consumers. Advertisers also expressed their worry on handling the negative feedback on the social sphere.
All in all, the conference threw up great issues that need to be addressed by the media marketing industry today.
In the meanwhile, technology and the digital world are evolving at a high speed, with new innovations coming up every passing day. As a digital reporter with exchange4media, I will follow the trends closely in fascination and explore their uses for brands in marketing. Stay tuned for more, until next time!