Top Story

e4m_logo.png

Home >> Digital >> Article

Reporter’s Diary: Goodbye, Steve Jobs

03-September-2011
Font Size   16
Reporter’s Diary: Goodbye, Steve Jobs

Time’s flying and the months are quickly passing by and it is September already! I hope this month brings respite from the ever increasing heat and humidity! August was quite a frenzied one – with alternate rains and sun, Anna Hazare’s fast and the increased tempo of the nation fighting ‘against corruption’.

This week was all about meetings and learnings to take from each. E-commerce has been picking up as a field globally and in India. Not surprisingly, Indiatimes, one of the oldest digital media owners, also reported a 100 per cent growth year-over-year. In a telecon with Gautam Sinha, CTO and E-commerce Head, Indiatimes, I learnt about how the e-commerce industry has evolved through the years and has finally reached a stage where it is now reporting good profits. Many new companies have cropped up in the space as well and are reporting good profits.

Retail is an interesting part of digital and quite different from the other categories in digital, such as social, display, search and mobile. While the growing Internet penetration promises a good future for the sector, it would be interesting to see how mobile commerce and social commerce come up as the ‘next big thing’.

One of the most important developments in the digital sector this week was the news of Steve Jobs, CEO of Apple, stepping down from the company’s position because of his ill health.

Apple has come out with the most wanted tech gadgets in the market with its range of Apple Macbooks, iPods, iPhones and iPads. And Steve Jobs has been the man behind the conception of them all.

Since childhood, I have been fascinated with the classy-looking Apple notebooks and its other products. Their products still hold a fascination, be it the iPhone or iPad, with their totally latest technology and look.

The news of Jobs’ stepping down came as quite a surprise to the world – and me – as everyone associates him with each of the Apple products. It would be interesting to see how the company proceeds with innovating more technological products without him.

What is also interesting from the point of view of the industry is how this comes as a bit of good news for Apple’s competitors such as Samsung and Sony, who are looking to move in to take over the space. And so while the battle of the tech giants continues, I’ll be hooked to report on it as well.
 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video