Product ownership concepts are shifting, and the two Bangalore-based companies have partnered to be at the helm of this.
While e-commerce has changed the way India shops, we are now looking at an era wherein the concept of ownership is about to change. Subscribing to the sharing economy will be the new way of living, buying and thinking - as has been proven by concepts such as Urbanclap, Practo and Uber, and now, this can extend to the goods and utilities you bring home as well. In its rapid path to becoming a platform where you can subscribe to furniture and appliances for a period of your choice, Rentomojo - founded by Geetansh Bamania - has signed Dentsu Webchutney to shape its digital agenda.
After a competitive on-boarding process, the two companies finalised their contract. Dentsu Webchutney’s Bangalore team will now take this unique approach of ownership to the urban, young, working junta and their mandate includes social media, digital content, video, and acquisition programs. Innovation being at the core for both companies - Rentomojo in its very concept, and for Dentsu Webchutney, through its path-breaking campaigns - this seems to be a formidable match.
“Rentomojo is building a category and in this process, connecting with our audience & engagement is the prime objective,” says Geetansh Bamania, founder - Rentomojo, “It's imperative to not just talk but also to listen to our audience. We look forward to establishing communication pegs in an interesting way that connects with the audience – something that Dentsu Webchutney was able to showcase during their introduction with us. We are confident that together, we will create great work.”
“Rentomojo and the growing rental economy excite us a lot. Consumer behaviour in this category is very counterintuitive from the typical consumption culture and the concept of owning one’s own. We’re thrilled at the opportunity to helping establish Rentomojo as a key player in the space.” says Gautam Reghunath, Senior Vice President & Branch Head, Dentsu Webchutney Bangalore. “We have great admiration for Geetansh and his team’s vision and in a space as short-lived as digital, we’re two teams now working as one - ready to roll good, effective ideas when they strike.”
Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has offices in New Delhi, Mumbai and Bengaluru and manages clients such as Flipkart, Airtel, PAYBACK, Red Bull, and Quikr.