Top Story

e4m_logo.png

Home >> Digital >> Article

Reliance launches ‘One Nation, One Tariff’ at Re 1 per minute to anywhere in India

02-January-2006
Font Size   16
Share
Reliance launches ‘One Nation, One Tariff’ at Re 1 per minute to anywhere in India

Reliance Infocomm has announced ambitious plans to break the circle barrier by launching its ‘One-Nation, One Tariff’ plan in which calls from Reliance IndiaMobile prepaid service from anywhere-to-anywhere across India will cost just Re 1 a minute.

Announcing the initiative, S P Shukla, President–Wireless, Reliance Infocomm, said, “It’s our New Year gift to our millions of subscribers. They can now exchange greetings without worrying much about the calling rate. Reliance has always been known for its customer-friendly tariffs. Coming close on the heels of the Lifetime Validity Voucher, this aggressive plan will further increase the options for our subscribers.”

The One Nation Tariff will be applicable on e-Recharge of Rs 1,100, inclusive of service tax. This e-Recharge comes bundled with 1,100 free SMSes that can be sent to any phone within the state.

A similar plan is available for postpaid subscribers, called New Joy 499, where subscribers can make calls to anywhere in the country to any mobile or fixed line phone at Re 1 a minute. A call to any Reliance India Mobile within the state will be for 40 paise a minute.

The new initiative comes close on the heels of Reliance Infocomm’s Rs 180 SMS top-up voucher that allows 18,000 SMSes that can be sent in six months.

Reliance Infocomm Ltd is the flagship company of Anil Dhirubhai Ambani Enterprises group, with 17 million subscribers. Reliance Infocomm has established a pan-India, high-capacity, integrated (wireless and wireline), convergent (voice, data and video) digital network, to offer services spanning the entire Infocomm value chain.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017