Reliance Infocomm promises to take Indians to the futuristic world through its digital TV services and chain of webstores. A subsidiary company, Innomedia Technologies, will offer high-speed Internet, digital TV channels and video-on-demand through its fibre-optic network wiring buildings.
Consumers will only have to buy a digital set-top box. The company plans to wire buildings initially across 115 cities in April. It plans to offer content servers for broadcasters and distribute their channels. With the direct last mile access to consumer homes, cable operators will face hot competition from Reliance.
By the second half of 2003, consumers will also be able to check in to a Reliance webstore and download a movie or watch it in a home theatre. Besides, they could simply speak to a friend who is out for a vacation in Goa on a video conferencing facility.
The webstore will also offer you a mug of cold coffee or some hot beverages. This service would come to the consumer from Reliance under its Java Green food and beverages (F&B) outlet. Java Green will be a part of each webstore that Reliance will install.
The company plans to have at least 270 stores in 104 cities initially — 25 of these will start in Mumbai, by January. The company finally wants at least 777 stores in 588 cities.