Top Story

e4m_logo.png

Home >> Digital >> Article

Reliance Infocomm devising aggressive packages to woo corporates

23-November-2002
Font Size   16
Share
Reliance Infocomm devising aggressive packages to woo corporates

Reliance Infocomm is devising aggressive packages to hook corporate customers to its basic telecom services to be launched next month. The company will offer ‘phenomenally low’ prices for industrial and corporate clients. It may offer a one-time payment scheme with free calls for a few months — in tune with its three-year package for Rs 15,000 to retail consumers — to corporates as well.

Reliance Infocomm will launch its services in Gujarat and then gradually spread its operations to other circles. The company plans to cover around 600 cities and towns in the first phase of rollout.

Reliance’s entry into the basic telecom market with limited mobility (WLL-Wireless in Local Loop) is expected to add new dimensions to the telecom industry in India. While the aggressive pricing strategy of Reliance is expected to start a price war in the industry, it will initiate a fight between GSM (Global System for Mobile communication) and WLL on commercial terms.

Telecom experts, however, differ on the fallout of the ambitious and aggressive rollout plans of Reliance Infocomm.

The Reliance strategy, according to experts, will initially be aimed at taking as many subscribers as possible on board with lucrative offers so that the subscriber base can later be capitalised to earn revenues from services like long distance traffic.

Tags

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India