Top Story


Home >> Digital >> Article

Reliance Info to launch broadband services soon

Font Size   16
Reliance Info to launch broadband services soon

Reliance Infocomm will commercially launch its broadband service over its optical fibre network during the next few weeks as a part of which the company would offer bandwidth ranging from 64 kilo bits per second to one giga bits per second. Over the next two-three months, the company plans to reach 2,00,000 homes through its fibre-to-the-home (FTTH) broadband plan, informed Reliance Infocomm president Prakash Bajpai.

As part of its broadband offerings, the company plans to offer leased line and virtual private network (VPN) among others, said Mr Bajpai.

However, Mr Bajpai declined to comment on the exact dates as to when the company plans to launch its prepaid service. As has been reported earlier, the company has announced that it plans to launch its prepaid service soon.

On the numbering scheme that prepaid users of the company will be alloted, he said, “It would depend on whether we would have migrated to the new numbering scheme at the time of the launch.” It may be recalled that Reliance Infocomm has been asked by the government to migrate its fully mobile subscribers to a new ten-digit numbering scheme.

On when the company plans to launch international roaming services, Mr Bajpai said, “We are working on it.” However, he declined to give an exact time frame within which the company would launch the service.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...