Reliance Entertainment launches BIGFLIX in multi-language avatar, globally
Anil Ambani-led Reliance Entertainment’s pioneering movie platform, BIGFLIX, is now a global personal blockbuster for audiences in India and across the world. Reliance Entertainment has announced the launch of BIGFLIX in a nine-language, multilingual avatar for India and global markets. With the re-launch, the country’s first video-on-demand brand is back with a contemporary positioning and abigger reach in and outside of India.
The new BIGFLIX will have 2,000 HD movies in nine Indian languages to start with, including Hindi, Telugu, Tamil, Punjabi, Malayalam, Gujarati, Marathi, Bhojpuri, and Bengali. The indigenously developed technology of BIGFLIX will deliver a personalized theatre experience to users who canstream and download movies advertisement-free, on any internet-connected device including personal computers, tablets, smartphones, smart TVs, and game consoles.
BIGFLIX technology will allow a multi-screen experience to users who will be able to switch devices – smartphone to tablet to television and back – in the middle of a film. The same technology will also allow a clean and smooth film experience.
Shibasish Sarkar, Chief Operating Officer, Reliance Entertainment, said, “Indians are moving to digital entertainment in a big way with consumption growing on a daily basis. Notably, BIGFLIX will fill the void created by the decline of the home video market by digitally delivering movies.”
With 3.9 million registrations, BIGFLIX is already amongst the leading SVOD (Subscription Video on Demand) providers. It offers video content in categories such as feature films, short films, devotional films, and movie trailers.
Amit Khanduja, CEO, Reliance Entertainment-Digital, said, “Globally, the demand for video content has risen steeply, and the digital platform is witnessing a wider audience everywhere, including India. BIGFLIX will provide high-quality video content from some of the biggest banners including Dharma, Disney, Viacom, Phantom, Telegu One, and Rajshri, among others.”
In its revamped avatar, BIGFLIX will also serve the latent demand of the Indian expatriates across the world. With its multi-lingual library of 2,000+ HD films, including latest films, BIGFLIX aims to put an end to piracy and poor quality film viewing.
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