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Reliance Communications launches mobile blogging

16-October-2006
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Reliance Communications launches mobile blogging

Reliance Communications has started providing the facility of posting pictures, videos and thoughts on one’s blog while on the move through one’s mobile phone. Though other service providers also allow blog postings through mobile phones, Reliance’s Mblog has created a special microsite where one can log in and view his blog.

To avail of this new service, Reliance Communications’ subscribers have to MMS/SMS their text, pictures or videos to the short code 1234. A return SMS specifies the subscriber password and the website URL for the blog. One can have a ‘buddy list’ specifically from the subscribers phonebook, including both Reliance and non-Reliance subscribers. Every time there’s a blog posted by the user, the ‘buddy list’ gets an SMS alert informing them to check out the blog on the specified URL.

To view the blog, one has to visit www.reliancecommunications.co.in/mblog and key in their password. The buddy list can be managed by visiting the website or alternatively through the messaging section of Reliance World. Subscribers who don’t have MMS or video capable handsets can send a text blog through an SMS to 1234 with the keyword Mblog followed by the text posting. A nominal fee of Rs 5 will be charged per MMS blog and Rs 3 per SMS blog.

“The community of bloggers in India is growing and we want to ensure that pictures taken on mobiles are not left just in the phones. They can now be shared through mobile blogging and we are quite optimistic that millions of our users will make use of this powerful medium. Mobile phones are very convenient and outnumber PCs or Internet users in India and lends nicely to community networking. Moreover, mobile blogging is simple, easier and faster,” said Mahesh Prasad, President, Application Solutions and Content Group, Reliance Communications.

The company has partnered with Hyderabad-based mobile content provider, IMI Mobile, for providing this service.

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