Reliance Communications and Yahoo! India have joined hands to offer Yahoo! Instant Messenger (IM) for Reliance Mobile customers across India. With this first of its kind initiative, Reliance Communications will be offering Mobile IM across Java, BREW and WAP phones on a mobile operator network.
Mobile IM will allow Reliance Mobile customers to chat live with other Reliance customers as well as any Yahoo! IM user on their PCs. Customers can send instant messages and chat online with their friends and family using the Yahoo! IM features such as simultaneous multi-chat windows, presence status icon, emoticons, Yahoo! personal contact list and profile and viewing off-line messages among others. Reliance’s Yahoo! IM is “always connected” and the instant messages are delivered to the user with that familiar beep.
Mahesh Prasad, President - Applications Content and Solutions Group, Reliance Communications, said, “As an innovation leader, Reliance is bridging the digital divide by extending the Internet-rich IM experience of the PCs to its mobile subscribers for the first time in India. This brings us one step closer towards the convergence of the mobiles and the PCs.”
George Zacharias, MD, Yahoo! India, said, “We are glad to partner with Reliance for Mobile IM services in India. This unique service will add a new dimension in enhancing our user experience and provide yet another compelling way to stay connected, instantly and at all times.”
Yahoo! Instant Messenger service client interface for Reliance was developed by ACL Wireless. Yahoo! Messenger for mobile is available on all BREW, WAP and Nokia colour handsets using Java technologies.
This is not the first time that Reliance Mobile has collaborated with Yahoo! Yahoo! Mail has been part of Reliance Mobile World’s suite of Web Mail services for over two years now. There again, a seamless integration with the Internet mail with a very easy to use interface complete with Inbox/Outbox/Compose/Trash and address book has ensured a steady stream of Mobile Yahoo! Mail users on a daily basis.