Top Story


Home >> Digital >> Article

Reliance Broadcast Network Limited consolidates its Digital Business with ZenithOptimedia's Performics

Font Size   16
Reliance Broadcast Network Limited consolidates its Digital Business with ZenithOptimedia's Performics

 ZenithOptimedia India has been appointed as the digital partner for the entire digital mandate with Reliance Broadcast Network Limited. ZenithOptimedia’s Performics won the business after a competitive pitch amongst key digital agencies.

Confirming the appointment,  Ashwin Padmanabhan, Executive Vice President & Business Head, Reliance Broadcast Network Limited said, “As our brands 92.7 BIG FM, BIG Magic and BIG Magic Ganga continue to expand their digital footprints, it was imperative that we work with a partner who understands our brands and is ahead of the curve in the design and execution of digital and social media communication, Performics fits this bill perfectly for us.”

“We are really excited to partner with a Diverse Content Producer client like Reliance Broadcast Network Limited. The area of content is becoming increasingly complex and so also very exciting in India right now. We look forward to both applying our understanding of the consumer, content and media interplay to the business as well as expanding our expertise and setting new benchmarks with Reliance Broadcast Network Limited as a partner. We believe that the Performics global play-book on media technology that drives planning across platform and channel were our key differentiators.” said  Tanmay Mohanty, MD, Performics.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign