In yet another attempt to offer its consumers an interactive and innovative feature, Reliance Big TV on July 2, 2009, launched iStock, a portfolio tracking service through their DTH platform in association with Reliance Money. Reliance Money has created an iStock zone on Big TV’s DTH platform. This zone will not only provide information about Indian and international indices, currencies, commodity, stock and market news, but also provide customers with value added services, including a personal portfolio management tracker. Big TV, which currently has around two million subscribers, is eyeing three million subscribers this year.
Mahesh Prasad, President, Reliance Communications, said, “The iStock launch is an excellent illustration of the Reliance ADA Group effort to draw synergies of its domain expertise across various sectors. The iStock application is aimed at offering consumers a unique and differentiated content and to enhance their overall interaction with Big TV.”
Sudip Bandyopadhyay, Managing Director, Reliance Money, said, “As part of our electronic channel strategy to meet this objective, Reliance Money is already present on the Internet through our trading kiosks and on the mobile.”
One of the features of the Big TV iStock application is the personal ‘Portfolio Manager’, which allows users to add, track upward and downward movement of their stocks automatically, along with the overall gain or loss of their investments. The portfolio manager will allow users to add up to 16 stocks in the portfolio and monitor them independently with an option to edit or delete or even replace the target stocks anytime.
Big TV will also present all the information in graphic charts to display the trends. Reliance BIG TV sees big appeal for iStock application from cities and smaller towns alike, especially amongst trading communities who have invested in markets and would like to keep a close watch on their stocks.
The objective of this initiative is to make consumers realise that these services do add value. As of now, this new service launched by Reliance Big TV in association with Reliance Money will be available for free.