Top Story

e4m_logo.png

Home >> Digital >> Article

Reliance Big Entertainment acquires majority stake in cricket portal Willow TV

09-September-2008
Font Size   16
Share
Reliance Big Entertainment acquires majority stake in cricket portal Willow TV

Reliance Big Entertainment, the flagship media and entertainment arm of Reliance Anil Dhirubhai Ambani Group, has acquired a majority stake in US-based Willow TV, a portal for live Internet streaming of all major cricket events from across the world. Though Reliance Big Entertainment refused to disclose the percentage of stake acquired, it has revealed that it would be investing Rs 250-300 crore over 2-3 years in the portal, a part of which would be on acquisitions.

Commenting on this acquisition, Rajesh Sawhney, President, Reliance Big Entertainment, said, “The acquisition of Willow TV is in line with our strategy to strengthen our presence in the global markets and reinforce our Group’s presence in new media. There is considerable scope to expand the size, scale and scope of Willow TV portal. We are also looking at launching a Video-Box Service, which will seamlessly integrate cricket, movie and television content on the television screen, which would give our audience great choice and enhanced viewing experience.”

“There is a considerable synergy between cricket from Willow TV, movies from Bigflix.com, and telecom services from Reliance Communications, which will be now ignited,” Sawhney added.

In a prepared statement, Vijay Srinivasan and Sameer Mehta, Co-founders of Willow TV, said, “There is complete convergence of vision between Willow and Reliance Big Entertainment. The synergies from the ecosystem will enable us to offer a significantly superior product to our consumers across three screens – PC, mobile and TV.”

Willow TV, which is into live streaming of major international cricket, claims to have more than a million registered users worldwide, predominantly in the US, Canada, Australia and Europe. In 2007-08, Willow TV also claims to have streamed major cricket events live, including the Indian Premier League.

Tags

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India