Jump Games, the game development division of Reliance ADA Group, has entered into a strategic partnership with premiere English football club Manchester United. Officials cite this to be a multi-million dollar deal, claiming the valuation to be higher than the recently announced Indian Premier League (IPL) bid amounts. With this global tie-up, Jump Games will develop and distribute six mobile games for the Club every year.
Commenting on the deal in the wake of the recent IPL biddings, Rajesh Sawhney, President, Reliance Entertainment, said, “Through this association with Manchester United, we are now becoming truly global. We have to explore avenues other than cricket.” While refusing to divulge the exact details of the deal citing contractual clauses, Sawhney said, “The valuation of this exclusive deal is many times over the deal of IPL.”
The mobile games will be available from April 2008 for all mobile devices. The games will not revolve around just football, but also include casual games based on puzzles, crosswords, etc, though with a Manchester United theme.
Salil Bhargava, CEO, Jump Games, said, “We’re pleased to be moving into a new phase for the business at a time when so much interest is focused on the mobile platform and its development beyond voice revenues. Our experience in creating and distributing quality content in one of the fastest-growing, yet cost-savvy mobile societies in the world puts us in a great position to help brands launch new and exciting content to entertainment-hungry consumers of mobile content globally.”
Commenting on the tie-up, Sameer Pabari, Director of Media, Manchester United, said, “Manchester United is excited to enter into this partnership with Jump. We believe that this relationship will allow us to offer market leading mobile games to our global fan base and will enhance Manchester United’s portfolio of mobile products and services.”