Bangalore based Redwing Solutions (RWS) that specialises in comprehensive digital solution has added the digital mandate for Anand Bazaar Patrika (ABP) Group’s movie portal to its kitty. ABP has recently launched a movie download portal `www.anandamovies.com’, which is planned as a one-stop-shop for downloadable Bengali movies. Redwing Solutions would be looking after the portal’s digital branding and promotions.
Talking about the win, Akkash Shrivastav, Founder and CEO, Redwing Solutions, said, “RWS has been chosen because of its multiple core expertise, which lies in building successful user visibility and digital branding through expert socio-search, socio-media, strategic advertising and promotion strategies. Redwing Solutions is also providing its expertise to enhance the user satisfaction on the site.”
The business is the second for Redwing from ABP Group and came because of the commendable work that the agency has delivered with the earlier ABP brand. For the last four months, Redwing has been handling the digital mandate for ABPpatropatri.com which is a Bengali matrimonial site.
Elaborating the plan for movies portal, Shrivastav said, “Our objective is to build anandamovies.com as a recognisable brand for downloadable Bengali movies and target both NRIs and Indians. The idea is to make the brand visible and drive traffic to the site.”