Redwing bags digital marketing mandate for Hamdard Safi

Redwing bags digital marketing mandate for Hamdard Safi

Author | exchange4media News Service | Saturday, Sep 07,2013 8:20 AM

Redwing bags digital marketing mandate for Hamdard Safi

Redwing Solutions, an experiential digital solution company, has been assigned the digital marketing mandate for Hamdard Safi following a multi-agency pitch.

The agency’s Gurgaon branch will handle the business. The mandate covers SEO, SEM, paid media and social media, among others.

On awarding the business to Redwing, Tarundeep Singh Rana, Senior General Manager & Head – Marketing, Hamdard Laboratories said, “The hunt for the right kind of agency stopped at Redwing Solutions, who we found to be innovative and strategic in their approach and would be our digital partner ‘to help solve business challenges’ rather than offer fragmented solutions. Hence, we chose to go with Redwing Solutions.”

Elaborating on the insight behind the campaign, Rana said, “Our research has shown us that there are many men in our country who have been closet users of Safi. The campaign is an endeavour to directly connect with the young male target audience, while maintaining affinity with the core female TG. Today’s youth has highest affinity with the online medium, hence the digital marketing tactic would help us reach out to maximum number of core TG.”

He added, “We are focused on maximising our competitive edge via online opportunities; and, not merely using SEO, SEM, paid media and social media as individual channels, but as a synergistic, holistic strategy that recognises the kind of targeted TG and helps us connecting and engaging with the growing trend of blurring professional and social spaces and networks to an ‘always on’ generation.”

On winning the account, Akkash Srivastava, Founder and CEO, Redwing Solutions remarked that the agency believes that digital can be leveraged to gain a competitive advantage in the market. “Redwing Solutions looks forward to pull the brand visibility and give it a fresh brand appeal, thereby providing it the most stimulating brand positioning and reach,” he added.

To help maximise the reach and engaging the young target audience, the agency is looking at tying up with publisher networks.

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