Top Story

e4m_logo.png

Home >> Digital >> Article

Rediffusion Y&R bags creative & digital mandate of Aristocrat Whisky

09-November-2016
Font Size   16
Rediffusion Y&R bags creative & digital mandate of Aristocrat Whisky

Jagatjit Industries handed the creative and digital mandate of its Aristocrat Whisky portfolio to Rediffusion Y&R. The account has been won following a multi agency pitch and will be handled out of the Rediffusion Y&R’s Delhi office.

Rediffusion Y&R’s mandate comprises of the Aristocrat Whisky brands, namely Aristocrat Premium Whisky, AC Black Whisky, AC Neat Whisky, AC S EK C Whisky, Aristocrat Whisky.

Anant Iyer, C.O.O – Jagatjit Industries Limited, Delhi said, “Rediffusion Y&R was chosen for the creative mandate, as well as brand strategy after a multi-agency pitch.

We found their creative most strategic and fresh in media dark industry like ours. It is an opportunity for them to infuse fresh energy in the brand portfolio and take it to newer heights.”

Navonil Chatterjee, Chief Strategy Officer- Rediffusion Y&R said, “We are extremely proud to be associated with this brand which has a rich heritage and legacy. All through this pitch, our proprietary strategic tool, the BAV (Brand Asset Valuator), came in very handy in helping us get a deeper understanding of the category, consumer and brands. The pitch process itself was both rigorous and rewarding, as we had to share our point of view on the entire portfolio. However, the real fun, I guess, will begin now."

Suman Varma, Head of Operations – Rediffusion Y& R, Delhi said, “Working on a new category like Whiskey/ Liquor is going to be a new experience. The customer engagement in such categories is always very challenging. We do look forward to partnering our client.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow