Jagatjit Industries handed the creative and digital mandate of its Aristocrat Whisky portfolio to Rediffusion Y&R. The account has been won following a multi agency pitch and will be handled out of the Rediffusion Y&R’s Delhi office.
Rediffusion Y&R’s mandate comprises of the Aristocrat Whisky brands, namely Aristocrat Premium Whisky, AC Black Whisky, AC Neat Whisky, AC S EK C Whisky, Aristocrat Whisky.
Anant Iyer, C.O.O – Jagatjit Industries Limited, Delhi said, “Rediffusion Y&R was chosen for the creative mandate, as well as brand strategy after a multi-agency pitch.
We found their creative most strategic and fresh in media dark industry like ours. It is an opportunity for them to infuse fresh energy in the brand portfolio and take it to newer heights.”
Navonil Chatterjee, Chief Strategy Officer- Rediffusion Y&R said, “We are extremely proud to be associated with this brand which has a rich heritage and legacy. All through this pitch, our proprietary strategic tool, the BAV (Brand Asset Valuator), came in very handy in helping us get a deeper understanding of the category, consumer and brands. The pitch process itself was both rigorous and rewarding, as we had to share our point of view on the entire portfolio. However, the real fun, I guess, will begin now."
Suman Varma, Head of Operations – Rediffusion Y& R, Delhi said, “Working on a new category like Whiskey/ Liquor is going to be a new experience. The customer engagement in such categories is always very challenging. We do look forward to partnering our client.”