Rediff.com on March 7 announced unlimited storage space for their users in their mailbox. With this, the portal claims to have also developed an enhanced search engine to help users find their old mails relatively easily. To promote this, the portal has come out with a complete marketing campaign, including TVCs, print ads and virals.
Commenting on the new service, Ajit Balakrsihnan, Chairman and Founder, Rediff.com, said, “With the phenomenal growth of broadband penetration, usage of email for storage and sharing of multimedia files has increased. Rediff’s offering of unlimited storage space enables users to store unlimited photos, music files and videos without worrying about deleting mails from the inbox. Also, advanced search in Rediffmail enables users to manage unlimited storage space effectively and help retrieve relevant content as and when required.”
The new campaign involves a 250second TV spot that explains the concept of ‘unlimited storage space’ by taking it forward from the word ‘Big’. One of the print campaigns has a complete blank sheet with just the message written in the bottom, thereby signifying the unlimited opportunities provided.
Elaborating on the campaigns, Suparn Verma of The Dark Tower Entertainment, said, “The campaign tries to drive home the point of unlimited storage in a humorous manner in both TVCs as well as the print mediums. I am also working on the virals for this, which are expected to be out by next week.”
Rediff.com has been providing news, information, communication, entertainment and shopping services to Indians. The company was founded in 1996 and has been providing innovative services to users over the years.