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Rediff.com to promote Prakash Jha’s ‘Apaharan’ on mobiles and online

24-August-2005
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Rediff.com to promote Prakash Jha’s ‘Apaharan’ on mobiles and online

Rediff.com in association with Holi Cow Pictures and Prakash Jha Productions on Tuesday launched an online destination containing an exclusive range of content for mobile and online users on Jha’s latest film ‘Apaharan’.

Mobile phone and online users can download ‘Apaharan’ news, ringtones, wallpapers and movie stills among others on their handsets by sending SMSs to Rediff. Users can also share their thoughts, ideas and concerns related to the film as well as real life issues on kidnapping at the online destination – http://apaharan.rediff.com.

Releasing worldwide on November 3, 2005, ‘Apaharan’ is set against the backdrop of a lucrative and booming kidnapping industry in the Hindi heartland of India, where kidnapping for ransom has acquired a professional status.

Prakash Jha, the director of ‘Apaharan’, who is known for realistic films, believed that the partnership with Rediff.com gave an opportunity to connect with millions of Internet users worldwide and mobile users across India by providing them with engaging content on the film.

“Young Indians are increasingly using their mobile handsets to access a variety of movie content ranging from ring tone of popular movie songs to picture message and wallpaper of their favorite stars to trivia's on the latest movies, said Ajit Balakrishnan, Chairman and CEO, Rediff.com.

“This partnership with Prakash Jha Productions gives our users an opportunity to access the latest of such entertaining content over the Internet and on their mobile phones,” he added.

‘Apaharan’ is a story of a tumultuous and complex relationship between a father and a son starring Ajay Devgan, Nana Patekar and Bipasha Basu in pivotal roles.

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