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Online community portal on October 23 went live with third party applications on its video and music platform, Rediff iShare. With the addition of these new applications, Rediff iShare has now become a platform that can support any application that is compatible with the Facebook Markup Language, thereby opening the gate to tens of thousands of application developers in the world to large community of users.

The new applications developed by both Indian and international application developers include ‘Dedicate a Song’, an application that lets users share a song in audio or video format that they find on the Rediff iShare platform; a quiz application based on popular Indian movies; and a popular fan club application that lets users answer questions, watch videos, listen to music, view photos of Bollywood actors.

All users can now access and enjoy these applications on Rediff iShare and add them to the common Rediff users’ profile page and share it with their friends.

Commenting on this initiative, Venki Nishtala, Chief Technology Officer,, said, “Our initiative to open services and our content APIs to third party developers brings new opportunities for both our users and our application developer partners.”

The unique proposition of access to APIs of rich content and users of Rediff has garnered a lot of interest from the developer community and more such applications are expected to go live on soon. had launched iShare, the multimedia social content sharing platform that allows users to share videos, music, pictures all on a single platform, in 2007. provides a platform for Indians worldwide to connect with one another online. Founded in 1996, is headquartered in Mumbai with offices in Delhi and New York.


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