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Rediff.com eyes online gaming, plans to take on big brothers in search

Rediff.com eyes online gaming, plans to take on big brothers in search

Author | Asit Ranjan Mishra | Monday, Oct 09,2006 8:19 AM

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Rediff.com eyes online gaming, plans to take on big brothers in search

Rediff.com is planning to enter the online gaming space after adding a host of products to its portfolio. The company has launched RediffBol, Rediff Toolbar, Rediff Images search, apart from refurbishing the look and feel of its site and upgrading its e-mail service.

“We are very much interested in online gaming and we will launch it this quarter itself,” Ajit Balakrishnan, Founder CEO, Rediff.com, told exchange4media on the sidelines of the ICCO summit on Friday.

When asked whether he was looking for any acquisition, Balakrishnan said, “We are building our gaming division internally. We are finding acquisitions difficult.”

When asked about the renewed focus of Rediff on its search engine and whether the portal was eyeing to challenge big brothers like Yahoo! and Google in search, Balakrishnan said, “Yes, why not? We are moving step by step. We have fought and won the battle in mail against Hotmail, so why not in search? Our job search and airfare search gives better results than Google on any day.”

When asked whether Rediff was also mulling to launch a regional news portals after MSN India forayed into the space, Balakrishnan replied in the negative. “We are not interested in regional language news sites. We have regional language email and messenger services, but I am a bit skeptical about the success of language portals at present.”

He, however, informed that Rediff was mulling the launch of regional language search engines. “These search engines will translate our job and airfare listings into regional languages,” he said.

Tags: e4m

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