Rediff has started experimenting with a new format of selling music online with the launch of singer Sanjay Maroo’s album for online music download containing an exclusive range of Maroo’s songs, thus becoming India’s first online music e-tailer.
All the 11 songs of Maroo’s new album ‘Chaley Jaaon’ are available for download for Rs 10 per song. In 1998, Maroo’s Indi-Pop album ‘Tu Hi Tu’, launched by Times Music, was extremely successful.
At a time when the Indian music industry is fraught with piracy and illegal online downloads, the idea of selling music on the Net seems to be here to stay. Jasmeet Singh, VP, Product Marketing, Rediff, said, “We are in talks with the Indian music industry to solve the licence-related issues so that we can move further in this direction. Also, the Digital Related Management issues need to be addressed before online music shopping becomes a trend.”
Akamai, the leading global service provider for accelerating Web content and business, has provided the technological solution for the new initiative to enable the secure download of the songs.
“The demand for media of all types – music, movies, games, and more – is enormous and growing rapidly. However, there are many challenges to successfully monetising media assets online. This means media needs to be supported in all popular formats compatible with multiple end-user devices and platforms. Businesses also need to be able to protect and track the use of their media assets to ensure they are being used properly and verify
that only authorised consumers are accessing them,” said Stuart Spiteri, Director Asia Pacific Akamai Technologies.