India’s premier web portal, Rediff.com, has tied up with GR8! TV magazine to provide Bollywood and television content, ranging from alerts to video clips of serials, on mobile phones.
Mobile users can access a range of mobile alerts on TV serials, celebrity chats, polling and star tit-bits content either through GPRS or by sending an SMS to 7333.
Ajit Balakrishnan, Chairman and CEO, Rediff.com India Ltd, said “This partnership is a first in the series of many such associations that we are planning to have. Currently, mobile subscribers access a variety of entertainment related content over SMS, GPRS, WAP and Voice. We will leverage our online expertise to provide engaging and innovative entertainment content over mobile phones.”
Anu Ranjan, Publisher, GR8! Publications and President, The Indian Television Academy, who is going to launch the Hindi version of the magazine soon, said, “We are very excited to offer Indians the ability to customise their mobile phones with celebrities from their favourite TV shows. The new suite of GR8 mobile products that we are developing will provide innovative ways to deliver TV shows-related mobile content.”
Acknowledging mobile phones being ubiquitous with the generation Y lifestyle, he said, “We have to give them access to their favourite TV stars via mobile.”