Rediff.com has announced the launch of an English online micro sitcom series, ‘Ram & Ria’, on its multimedia platform Rediff iShare. Conceptualised and produced by PixelKraft, the series features the life of a typical south Indian man and his Mumbaikar wife, and showcases their dilemmas as they go about living their life in a metro. The comic short series is full of real life situations and highlights the humour in everyday situations in short films of three minute duration.
Manish Agarwal, VP-Marketing, Rediff.com, said, “More and more people are logging online to watch entertaining videos these days. Rediff iShare as platform offers an opportunity for professional content owners to catch these audiences, which are shifting from TV to the Internet for entertainment. Small production houses can use our platform to showcase their content and earn appreciation for their talents.”
Observing that all film production houses could come forward to create and share content online, Agarwal added, “Everyone can share their ‘webisodes’ on our platform and we are in talks with several film production houses as well. This is a great proposition for them as these online platforms can aid them in getting views for their content, thus opening up opportunities for serious future online and offline productions.”
Commenting on this initiative, Siddharth Kumar, the creative-director of ‘Ram & Ria’ series, said, “The inspiration to launch the ‘Ram & Ria’ series came from the dearth of contemporary Indian content, and we strongly believe that there is great market for real content being produced for alternate media like the Internet and mobile.”
According to Agarwal, the duration for an ideal sitcom on web should not be more than 3-5 minutes and the story should be completed in one episode itself. The ‘Ram & Ria’ series, which went live recently, has reportedly been viewed by 50,000 users already.