Rediff.com and Zoom have joined hands to broadcast content from the channel on Rediff iShare, the media sharing platform from Rediff.com. Viewers will be able to watch a range of specially created video content of the shows from Zoom, including the latest Bollywood news, gossip, views and interviews. This is the first non-exclusive content partnership for Rediff iShare, which will be promoted as a branded Zoom channel on Rediff iShare.
Commenting on the partnership, MK Anand, Business Head, Zoom TV, said, “As we move into entertainment 2.0 world, our partnership with Rediff.com is a reflection of our commitment to embrace new media platform and explore news ways to delight our audiences. Rediff iShare is a new destination for watching entertaining content on the Internet, and we see this as great opportunity to learn and create new form of entertainment and build a community around our content, by reaching out to global audiences on Internet.”
Speaking about Rediff.com’s plans for content partners, Manish Agarwal, VP-Marketing, Rediff.com, said, “Rediff ishare offers an excellent opportunity for offline media companies to leverage our video distribution platform. It provides them an additional outlet to reach out and engage with younger target audience, which is increasingly spending more time online.”
Zoom on Rediff iShare will showcase clips from shows such as ‘Page 3’, offering insights into the lives of Bollywood celebs; ‘Popkorn’, which provides masala updates from Bollywood; and ‘Let’s Talk’, a celebrity interview show. Users will be able to comment on clips, rate them, recommend them to friends and post their own video responses to communicate with Zoom and other viewers.