Top Story


Home >> Digital >> Article

Rediff iShare to broadcast content from Zoom

Font Size   16
Rediff iShare to broadcast content from Zoom and Zoom have joined hands to broadcast content from the channel on Rediff iShare, the media sharing platform from Viewers will be able to watch a range of specially created video content of the shows from Zoom, including the latest Bollywood news, gossip, views and interviews. This is the first non-exclusive content partnership for Rediff iShare, which will be promoted as a branded Zoom channel on Rediff iShare.

Commenting on the partnership, MK Anand, Business Head, Zoom TV, said, “As we move into entertainment 2.0 world, our partnership with is a reflection of our commitment to embrace new media platform and explore news ways to delight our audiences. Rediff iShare is a new destination for watching entertaining content on the Internet, and we see this as great opportunity to learn and create new form of entertainment and build a community around our content, by reaching out to global audiences on Internet.”

Speaking about’s plans for content partners, Manish Agarwal, VP-Marketing,, said, “Rediff ishare offers an excellent opportunity for offline media companies to leverage our video distribution platform. It provides them an additional outlet to reach out and engage with younger target audience, which is increasingly spending more time online.”

Zoom on Rediff iShare will showcase clips from shows such as ‘Page 3’, offering insights into the lives of Bollywood celebs; ‘Popkorn’, which provides masala updates from Bollywood; and ‘Let’s Talk’, a celebrity interview show. Users will be able to comment on clips, rate them, recommend them to friends and post their own video responses to communicate with Zoom and other viewers.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...