Top Story


Home >> Digital >> Article

Rediff iShare to broadcast content from Zoom

Font Size   16
Rediff iShare to broadcast content from Zoom and Zoom have joined hands to broadcast content from the channel on Rediff iShare, the media sharing platform from Viewers will be able to watch a range of specially created video content of the shows from Zoom, including the latest Bollywood news, gossip, views and interviews. This is the first non-exclusive content partnership for Rediff iShare, which will be promoted as a branded Zoom channel on Rediff iShare.

Commenting on the partnership, MK Anand, Business Head, Zoom TV, said, “As we move into entertainment 2.0 world, our partnership with is a reflection of our commitment to embrace new media platform and explore news ways to delight our audiences. Rediff iShare is a new destination for watching entertaining content on the Internet, and we see this as great opportunity to learn and create new form of entertainment and build a community around our content, by reaching out to global audiences on Internet.”

Speaking about’s plans for content partners, Manish Agarwal, VP-Marketing,, said, “Rediff ishare offers an excellent opportunity for offline media companies to leverage our video distribution platform. It provides them an additional outlet to reach out and engage with younger target audience, which is increasingly spending more time online.”

Zoom on Rediff iShare will showcase clips from shows such as ‘Page 3’, offering insights into the lives of Bollywood celebs; ‘Popkorn’, which provides masala updates from Bollywood; and ‘Let’s Talk’, a celebrity interview show. Users will be able to comment on clips, rate them, recommend them to friends and post their own video responses to communicate with Zoom and other viewers.


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems