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Red Digital to handle social for Collectabillia

01-February-2013
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Red Digital to handle social for Collectabillia

Collectabillia, an online sports celebrity commerce portal, has brought on board Red Digital to manage its online social presence

The agency will maintain and manage the brand’s Facebook page and Twitter handle along with its YouTube channel and Pinterest account, to drive engagement and promote celebrity branded products amongst fans and enthusiasts encouraging them to collect and own sporting and movie memorabilia.

Commenting on this association with Red Digital, Anjana Reddy, Promoter and MD, Collectabillia said, “Since our launch in December, Collectabillia has been connecting fans to their favourite icons in an effective and exciting manner. With over tens of thousands of hits since our launch, we do know that there is potential for an even larger customer and fan base and hope to connect with them through a strong and innovative social media campaign.”

“Along with Red Digital, through innovative campaigns we look to build awareness around the unique opportunity we provide in owning moments of history. Each and every fan is our customer and we hope that an association with Red Digital will allow us to connect with fans across the world while bringing them closer to their heroes,” she added.

The agency’s focus will be to elevate the reach of Collectabillia by implementing its core expertise in enhancing the engagement levels of the Facebook fan base and increasing Twitter followers. Through YouTube and Pinterest, Red Digital plans to ensure high amount of visibility for the brand. As Collectabillia’s digital partner, its priority is to build high engagement levels with fans and sports enthusiast alike.

Red Digital will also pay special attention to educate the untapped market of the enthusiasts by presenting them with opportunities to collect and own personally autographed memorabilia, shared an official release.

Yashraj Vakil, CEO, Red Digital said, “Social media has grown to be the epicentre of marketing and communication across all brands, especially e-commerce. Globally, brands have exploited the social media space successfully, to not only create fan base and reach, but also to fillip sales and create brand loyalists.”

“Memorabilia and mementos is a premium and recognised industry in many developed countries and Indian companies need to take advantage of the ever-growing Indian population on social media platforms to explore, exploit and educate. Our partnership with Collectabillia is the first step to elevate an Indian collectible company as a renowned brand on social media,” added Vakil.

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