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Reckitt Benckiser shows the pace with new mobile racing game

22-August-2011
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Reckitt Benckiser shows the pace with new mobile racing game

Stepping up the momentum to drive corporate awareness among early careers as well as potential employees in a fun and informal way, Reckitt Benckiser (RB) has announced the launch of ‘Turbo Racer’, a new online game and a free mobile racing game app.

Part of its corporate awareness campaign, Reckitt Benckiser has been driving its core agenda to attract young talent through a series of online and offline campaigns. Some of the most recent and innovative online activations from RB include online games such as ‘poweRBrands’ and ‘UrbAN THRILL’. RB claims ‘UrbAN THRILL’ has already reached over 490,000 plays organically in the first three months.

Chander Sethi, Chairman and Managing Director, Reckitt Benckiser, divulged, “Reckitt Benckiser is a very dynamic place to work at. ‘Turbo Racer’ showcases the spirit of our fast pace, challenging and dynamic corporate culture in a fun way. RB as a business is very fast paced; the use of a racing game is a great idea to help people make the connection with RB and the speed at which our business operates. The organisation thrives on its core values of innovation and entrepreneurship which taps the maximum potential of employees.”

‘Turbo Racer’ is a game that challenges the gamers’ racing skills. The player navigates a kite, which flies through a young student’s home track steering around RB Powerbrands like Durex, Veet and Finish and French’s.

The game has been designed and developed by LOOP.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.