Reckitt Benckiser, one of India’s top advertisers in terms of annual ad spends, has re-launched its business game PoweRBrands on Facebook. Targeted at students and professionals in the 18-30 age group, the game is a new interactive format of Reckitt Benckiser’s business game online.
PoweRBrands allows players to live a virtual life working as an executive of a Reckitt Benckiser brand and eventually having the opportunity to rise and obtain the position of Global President.
Commenting on the initiative, Chander Mohan Sethi, Senior Vice President – South East Asia, Reckitt Benckiser, said, “We take immense pride in our culture at Reckitt Benckiser, and PoweRBrands allows us to share this feeling with a wide audience in a fun and novel way. PoweRBrands is a natural extension to our existing portfolio of online assets and helps individuals gain valuable business skills that are necessary to prosper in his or her professional career.”
Rather than being used as a recruitment tool, the game is designed to give the player a feel of Reckitt Benckiser’s culture and tests players’ skills such as innovative thinking, quick decision making, marketing skills, business acumen and the ability to take on challenges.
For the record, PoweRBrands was launched in July 2010. The game was redeveloped by TAMBA Internet and boasts new rewards and attributes that allow for more robust game play, also allowing previous players to keep past rewards earned. The PoweRBrand’s new Facebook fan page also encourages participants to exchange news and catch up on game changes and innovations and link game progress to their Facebook wall.