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Reckitt Benckiser forays into digital space with ‘powerRBrands’

30-July-2010
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Reckitt Benckiser forays into digital space with ‘powerRBrands’

Reckitt Benckiser claims to have become the first FMCG company to launch a social media game on Facebook with poweRBrands. poweRBrands gives players the unique opportunity to test their marketing and business ability, learn strategy and decision making skills, and be introduced to the unique culture and challenges that face Reckitt Benckiser marketers every day.

Speaking on the initiative, Chander Mohan Sethi, Chairman and Managing Director, Reckitt Benckiser, India, said, “Until recently, Reckitt Benckiser has focused communications on our enviable portfolio of iconic ‘power brands’. However, over the last 2-3 years, we have been developing a series of initiatives to reach out to talented students and people early on in their career. We aim to show them how Reckitt Benckiser operates, demonstrate the global nature of our operation, and underline the Reckitt Benckiser culture and how it differs from most other FMCG companies. We are looking to push the boundaries and find innovative, effective ways to communicate – particularly with the 18-30 age group. poweRBrands is a great way to demonstrate, in a fun environment, the exciting opportunities the company offers. The game is the logical ‘next step’ in building a strong online presence and totally in keeping with our commitment to continuing innovation.”

poweRBrands is designed to mirror the real life experience of being a marketing executive in a leading edge company. Joining the virtual Reckitt Benckiser as a marketing executive, the player progresses through a combination of tasks and teamwork, climbing the corporate ladder to become a global ‘President’.

The game is supported by a Facebook fan page, where players will be able to exchange news and catch up on game changes and innovations. They will also be able to give feedback, provide ideas for new themes, and get all the latest information on poweRBrands.

Reckitt Benckiser (India) Ltd, formerly known as Reckitt & Colman (India) Ltd, in India, has brands like Dettol, Harpic, Mortein, Lizol, Cherry Blossom, Vanish, Easy Off Bang, Veet, Colin, Disprin, Strepsils, and Clearasil, to name a few. It has major presence in home and personal care, surface care, fabric care, pest control and healthcare.

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