Top Story

e4m_logo.png

Home >> Digital >> Article

Reckitt Benckiser forays into digital space with ‘powerRBrands’

30-July-2010
Font Size   16
Reckitt Benckiser forays into digital space with ‘powerRBrands’

Reckitt Benckiser claims to have become the first FMCG company to launch a social media game on Facebook with poweRBrands. poweRBrands gives players the unique opportunity to test their marketing and business ability, learn strategy and decision making skills, and be introduced to the unique culture and challenges that face Reckitt Benckiser marketers every day.

Speaking on the initiative, Chander Mohan Sethi, Chairman and Managing Director, Reckitt Benckiser, India, said, “Until recently, Reckitt Benckiser has focused communications on our enviable portfolio of iconic ‘power brands’. However, over the last 2-3 years, we have been developing a series of initiatives to reach out to talented students and people early on in their career. We aim to show them how Reckitt Benckiser operates, demonstrate the global nature of our operation, and underline the Reckitt Benckiser culture and how it differs from most other FMCG companies. We are looking to push the boundaries and find innovative, effective ways to communicate – particularly with the 18-30 age group. poweRBrands is a great way to demonstrate, in a fun environment, the exciting opportunities the company offers. The game is the logical ‘next step’ in building a strong online presence and totally in keeping with our commitment to continuing innovation.”

poweRBrands is designed to mirror the real life experience of being a marketing executive in a leading edge company. Joining the virtual Reckitt Benckiser as a marketing executive, the player progresses through a combination of tasks and teamwork, climbing the corporate ladder to become a global ‘President’.

The game is supported by a Facebook fan page, where players will be able to exchange news and catch up on game changes and innovations. They will also be able to give feedback, provide ideas for new themes, and get all the latest information on poweRBrands.

Reckitt Benckiser (India) Ltd, formerly known as Reckitt & Colman (India) Ltd, in India, has brands like Dettol, Harpic, Mortein, Lizol, Cherry Blossom, Vanish, Easy Off Bang, Veet, Colin, Disprin, Strepsils, and Clearasil, to name a few. It has major presence in home and personal care, surface care, fabric care, pest control and healthcare.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign