Reliance Communications has invited partners to distribute the ICC mobile rights and content to various telecom service providers and content aggregators across the world for ICC Women World Cup 2013 to be held in India and ICC Champions Trophy 2013 to be held in England and Wales. The period of this partnership would be for one month from the date of commencement of each event in 2013, covering prior and post duration of each tournament.
Reliance Communications is the global partner for the ICC events under its global partnership with ICC Development International (IDI) for mobile content rights, exclusively till 2015. Through the partnership, Reliance Mobile currently holds the right for third party strategic partnership in order to distribute and promote mobile content worldwide for ICC Women World Cup 2013 and ICC Champions Trophy 2013.
Kunal Ramteke, Senior Vice President and Head – VAS, Reliance Communications said, “We, at Reliance, understand the passion for cricket that binds cricket enthusiasts across the globe and would like to enhance our customers’ experience through exclusive mobile content ranging from high quality video clips of the matches, wallpapers, themes, live audio commentary, score updates, animations, ringtones, CRBT, mobile quiz contest and predictions, among others.”