Razorpay, an online payments platform, has appointed Karan Sarin as the Chief Marketing Officer (CMO). Sarin, who most recently served as the Head of Marketing for OnePlus India, will now focus on building Razorpay's brand, nationally & globally, generating customer demand, planning strategic events and designing the company's communication strategy.
“As we grow and expand our technological footing with multiple stakeholders across the ecosystem, I’m confident that Karan’s expertise, will be invaluable. Karan has achieved many milestones in his career and has been instrumental in building some of the leading startup brands in India. I’m thrilled Karan will be joining our company to play a prominent role in leading the journey,” said Harshil Mathur, CEO & Co-Founder, Razorpay.
Prior to joining Razorpay, Sarin was with OnePlus India, a fast-growing startup in the mobile space, disrupting the smartphone industry. He was responsible for developing and executing OnePlus’ marketing and communications strategy to support its business growth and brand awareness in India. Apart from managing brand building activities of OnePlus, Karan also overlooked all aspects of consumer marketing, hiring and was responsible for building an award-winning digital marketing team.
“Razorpay’s journey is inspiring, and it’s amazing to see how the company has emerged to be one of leading Indian fintechstartups in such a short period. I am happy to be a part of this growth story. There are no gold-standards when it comes to B2B marketing in India. At Razorpay, we want to lead and set a high benchmark for B2B marketing and that’s the most exciting part about my new role,” added Sarin.