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Razorfish appoints Divya Uttam as Director, Strategy

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Razorfish appoints Divya Uttam as Director, Strategy

Razorfish has announced the appointment of yet another senior team member, Divya Uttam, as Director Strategy.

Uttam, listed by Impact study 2014 as “Top 30 Under 30 and a future leader of Creative and media agencies” has a track record of over 9 years of transforming and building brands in B2C, B2B and government enterprises. She joins Razorfish from Cheil Worldwide.

She has driven digital transformation journeys for Samsung, Dettol, Jaquar, Aviva, Nicorette, 7UP, DHL, Johnson’s Baby, Wrigley, Dell, Nissan, Volkswagen, Delhi Dare Devils and RCB amongst others. A recent campaign that she worked on for Dettol for Global Hand Wash Day was executed in 32 countries and recognized as the best campaign 2014 across Reckitt brands by CDO (Reckitt Global Mktg HQ). She has won 5 awards (Spikes and DMAi) in her previous stint.

Uttam says, “Nothing excites me more than decoding the complex digital world for clients, helping the brands to acquire new fans, engaging the existing users innovatively and enabling advocates to spread word of mouth.” She also help brands design, build and use web tools and technology in an approachable and accessible way to provide innovative experiences to their consumers.

Says Gaurav Pathak, COO Razorfish India, “Divya’s incredible blend of a probing and intuitive approach is what we want to bring as an important dimension to our Digital solutions. We are building a strong senior team that can guide clients in their business transformation journey beyond vanilla digital offerings. ”

Charulata Ravi Kumar, CEO Razorfish India adds, “In today’s digital world, increasing discovery, generating conversations and driving advocacy is all clichéd and given. What we look for in addition, is a curious mind and fire in the belly. And of course clients who have the appetite for it to take their brands to the next level of this matrix.”

Uttam adds, “The opportunity to be part of Razorfish India’s thought leadership team is very exciting. And to be part of one of the most prestigious and innovative global networks a privilege.”

Razorfish India has a team of over 500 (Strategy, Technology, Creative & Media) across Gurgaon, Mumbai and Bangalore.

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