The Patrika group has released the commercial of the Bollywood star Ranveer Singh endorsing its latest digital venture- Catchnews
Catchnews, one of the newest entrants on India’s buzzing digital landscape, is betting on new ways to tell stories. The site is betting on the fact that as noise grows – on Twitter, on television, in real life, on news outlets – readers who genuinely want to deepen their understanding rather than just their information have nowhere to turn.
Now, the news website has announced the association of Ranveer Singh who epitomizes the bright, buzzing but always busy new young reader as its new brand ambassador.
Editor-in-Chief Shoma Chaudhury says she was always clear she didn’t want to define the site narrowly. “Catch is about the ideas and events that shape our world,” she explains. “The world is no longer a linear space. Science affects politics affects art affects the environment. I imagined Catch as a vibrant, inclusive space that explores all these connections that shape the human experience today.”
For readers like Ranveer, it’s a way to stay ahead of the information curve, without having to log in to multiple sites. What’s haute in style, what’s cool in tech, what’s ignored in the trenches, what’s trending in Parliament, all in one place.