Media industry veteran Rajnath Kamath has joined SilverPush, a digital cross screen advertising company, as Chief Growth Officer. Kamath comes with an experience of four decades in the media industry across the evolution and consolidation of print, television and digital.
Kamath is known for starting the Star TV business in South India. He also helped launch CNN-IBN and consolidated CNBC TV18 and successfully scaled it to $ 15 million in revenues within a year. He also helped build NDTV Ad business when NDTV became a broadcaster and from the last 6 years he has worked on digital media with Network 18 and NDTV Convergence.
His role would include helping SilverPush in scaling the business growth. “Brands have been looking forward to solutions through which they can plan offline and online together, and not in silos. I am truly impressed with the product vision of the company, and I am confident of adding immense Business Value to an Company’s Operations through the introduction of innovative business strategies to enhance revenue generation and market share expansion,” said Kamath.
Commenting on the need for TV and digital advertising to come together, Hitesh Chawla, CEO, SilverPush said, “Almost a third of users are using more than one screen at the same time, which means that there is a lot of convergence happening across screens. With Mr. Rajnath on board, we are delighted to have him guide us with his immense experience across the whole gamut of media world from Print to TV to Digital.”