Top Story

e4m_logo.png

Home >> Digital >> Article

Rajnath Kamath joins SilverPush as Chief Growth Officer

09-September-2016
Font Size   16
Share
Rajnath Kamath joins SilverPush as Chief Growth Officer

Media industry veteran Rajnath Kamath has joined SilverPush, a digital cross screen advertising company, as Chief Growth Officer. Kamath comes with an experience of four decades in the media industry across the evolution and consolidation of print, television and digital.

Kamath is known for starting the Star TV business in South India. He also helped launch CNN-IBN and consolidated CNBC TV18 and successfully scaled it to $ 15 million in revenues within a year. He also helped build NDTV Ad business when NDTV became a broadcaster and from the last 6 years he has worked on digital media with Network 18 and NDTV Convergence.

His role would include helping SilverPush in scaling the business growth. “Brands have been looking forward to solutions through which they can plan offline and online together, and not in silos. I am truly impressed with the product vision of the company, and I am confident of adding immense Business Value to an Company’s Operations through the introduction of innovative business strategies to enhance revenue generation and market share expansion,” said Kamath.

Commenting on the need for TV and digital advertising to come together, Hitesh Chawla, CEO, SilverPush said, “Almost a third of users are using more than one screen at the same time, which means that there is a lot of convergence happening across screens. With Mr. Rajnath on board, we are delighted to have him guide us with his immense experience across the whole gamut of media world from Print to TV to Digital.”

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.