Media industry veteran Rajnath Kamath has joined SilverPush, a digital cross screen advertising company, as Chief Growth Officer. Kamath comes with an experience of four decades in the media industry across the evolution and consolidation of print, television and digital.
Kamath is known for starting the Star TV business in South India. He also helped launch CNN-IBN and consolidated CNBC TV18 and successfully scaled it to $ 15 million in revenues within a year. He also helped build NDTV Ad business when NDTV became a broadcaster and from the last 6 years he has worked on digital media with Network 18 and NDTV Convergence.
His role would include helping SilverPush in scaling the business growth. “Brands have been looking forward to solutions through which they can plan offline and online together, and not in silos. I am truly impressed with the product vision of the company, and I am confident of adding immense Business Value to an Company’s Operations through the introduction of innovative business strategies to enhance revenue generation and market share expansion,” said Kamath.
Commenting on the need for TV and digital advertising to come together, Hitesh Chawla, CEO, SilverPush said, “Almost a third of users are using more than one screen at the same time, which means that there is a lot of convergence happening across screens. With Mr. Rajnath on board, we are delighted to have him guide us with his immense experience across the whole gamut of media world from Print to TV to Digital.”
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking