Top Story

e4m_logo.png

Home >> Digital >> Article

Rajnath Kamath joins SilverPush as Chief Growth Officer

09-September-2016
Font Size   16
Share
Rajnath Kamath joins SilverPush as Chief Growth Officer

Media industry veteran Rajnath Kamath has joined SilverPush, a digital cross screen advertising company, as Chief Growth Officer. Kamath comes with an experience of four decades in the media industry across the evolution and consolidation of print, television and digital.

Kamath is known for starting the Star TV business in South India. He also helped launch CNN-IBN and consolidated CNBC TV18 and successfully scaled it to $ 15 million in revenues within a year. He also helped build NDTV Ad business when NDTV became a broadcaster and from the last 6 years he has worked on digital media with Network 18 and NDTV Convergence.

His role would include helping SilverPush in scaling the business growth. “Brands have been looking forward to solutions through which they can plan offline and online together, and not in silos. I am truly impressed with the product vision of the company, and I am confident of adding immense Business Value to an Company’s Operations through the introduction of innovative business strategies to enhance revenue generation and market share expansion,” said Kamath.

Commenting on the need for TV and digital advertising to come together, Hitesh Chawla, CEO, SilverPush said, “Almost a third of users are using more than one screen at the same time, which means that there is a lot of convergence happening across screens. With Mr. Rajnath on board, we are delighted to have him guide us with his immense experience across the whole gamut of media world from Print to TV to Digital.”

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

The campaign creatively explores the unrealistic demands of perfection that the society places on a young girl