Rajasthan Patrika launches multi-media digital platform Catch

Rajasthan Patrika launches multi-media digital platform Catch

Author | Abid Hasan | Thursday, May 07,2015 4:35 PM

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Rajasthan Patrika launches multi-media digital platform Catch

Rajsthan Patrika is expanding its footprint in the digital domain with website Catch.  Last year they obtained the license for a TV channel and now keeping pace with digital media they have launched website Catch. Its headquarters is in New Delhi and the employee size is between 51- 200 people.

Talking about the website, Patrika said, “Catch is a new multi-media digital platform that combines the solidity of traditional journalism with the creativity, innovation and responsiveness of the vibrant world of Internet. It is a vertical under the umbrella of esteemed Patrika Group.

It will deliver original content and high quality news-on-the-run for an engaged but busy young generation. Simultaneously, it will also create content for the deeper consumer of news.

India is at once overrun with ‘content’ yet more under reported than ever. Every day policies, events, ground realities that shape our lives go unnoticed, unchallenged, unquestioned, unexplained. Catch will strive to fill that void. It will have a strong public interest focus. It will try to bat for social justice, plurality, equity, freedom of speech, rule of law, individual and constitutional rights.

Catch will not just report surface facts but try to explain causes, impacts and chains of consequences. It will seek understanding and opinion: not just express one’s own. It will be angular and provocative and challenge settled notions. But also be a voice of reason, willing to take stands against the herd.”

Sharing the objective behind the venture, Patrika said, “Catch recognizes the world is a complex place and we want Catch to reflect that complexity, in all its nuances. Catch aims to be a meeting ground for readers who want insight and new conversations, a credible, contemporary place to understand what’s going on.”

Shoma Chaudhury will steer the project as editor-in-chief, She shall be responsible for entire gamut of news & content of the portal.

Commenting on her appointment, Shoma Chaudhury said, "Catch will be about substance in short pills. In an age of niche sites, it will celebrate the mix. It is a big creative challenge to do substantive journalism in an age of speed news. How do you tell stories in a way that doesn't dumb it down, yet keeps the impatient reader with you? The internet has massive potential, it can be worked at different rhythms -- that is what makes the project so exciting."

She added, "I am happy it is part of the Rajasthan Patrika group, which is respected for its principled journalism."

Bharat Bhushan, Founder-Editor of Mail Today, has also joined the project as Editor. Commenting on his role, He said, "This is the medium of the future. I was keen to work with a new medium, where my experience as a journalist-editor would be useful, but I would have the excitement of learning something new myself.”

Vinny Ganju will be the Chief Operating Officer Catch News and will be responsible for operations of Catch News including business.

He said, “With Catch News we are going to redefine how journalism is perceived in today’s cacophonic news environment. We don’t intend to just broadcast content but trigger new conversations by challenging settled notions at a time when most media is dominated by sensationalism and run by affiliations.”

He added, “Our plan is to create a unique platform which will collaborate traditional journalism with innovative content delivery experience that is relevant, engaging and useful. With this approach we plan to reach most of the news consumers between on-the-run busy young generation and the evolved consumer of news.”

He also said, “The whole idea of creating something “new and innovative” is what got me excited especially when the intent is to intervene into the existing ecosystem.  Catch you soon!”

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