Rajan Anandan, Vice-President, South East Asia and India, Google, is the new Chairman of Internet and Mobile Association of India (IAMAI). Anandan takes over from Kunal Shah, Co-founder & Chief Executive Officer, FreeCharge.
Deep Kalra, Chairman & Group CEO, MakeMyTrip, is the new Vice Chairman of IAMAI. Kalra takes over his new role from Vinodh Bhat, Co-Founder & President – Saavn. Umang Bedi, Managing Director - India & South Asia at Facebook, has been elected as the new Treasurer of the Association. Subho Ray continues to be the President of the Association. The tenure of the new council is for two years.
Anandan assumes office at a time when the industry is going through a growth trajectory with more than 400 million internet users and with more than 300 million mobile internet users. In rural India, with an estimated population of 906 million, have only 156 million internet users. There are potential 750 million users in the rural heartlands. The new council will work towards increasing the internet user base, especially in rural areas. Another key focus area of work for the new council would be the promotion of local language content. Currently, much of the content on the Internet is in English and the language accounts for nearly 56% of the content on the worldwide web, while Indian languages account for less than 0.1%. Enabling Indic content on the Internet will lead to a growth of 39% with the current Internet user base of India.
The council would also work towards promoting the digital startup ecosystem in India. The council believes that apps economy in India will drive the next level of internet growth, along with Indic. With over 300 million mobile internet users and more than 200 million local language consumers on the internet, the growth trajectory for apps development is bound to be exponential.
The other companies in the new council include Times Internet, OLX, Policy Bazaar, Yatra, Paytm, Hungama, Mobikwik, Indiamart, Itzcash and Pepperfry amongst others.