Raj Ad Mass Media (RAMM) has bagged the digital media account of Emami Fair and Handsome, and created a digital campaign which has built 77,000 followers in 45 days. RAMM, which is based out of Kolkata works mostly with brands from East India, has launched its first digital campaign for Emami with Twitter and Facebook activities.
The company has set up a Twitter page and also a Facebook page that are both being updated regularly, and are being cross promoted through radio spots and online videos. The agency intends to keep updating the content on these pages and wants to encourage fans to share their stories of how the brand help change their appearance and brought confidence.
Rajesh Agarwal, Director, RAMM, said, “We are delighted to work with Emami Fair and Handsome which is an iconic brand. It presents an opportunity to work in a highly competitive category and help grow the brand.”