Top Story


Home >> Digital >> Article

Rahul Yadav's U-turn adds more drama to Housing controversy

Font Size   16
Rahul Yadav's U-turn adds more drama to Housing controversy's drama doesn't seem to be ending as it now seems firebrand CEO Rahul Yadav has taken back or has been asked to take back his resignation, which created a flutter yesterday.

Just 24 hours after first submitting a typically brash resignation letter to the board, news has now come in that Yadav has withdrawn his resignation and even apologized to the board for his comments in the letter, in which he said they were "intellectually incapable" of carrying out a "sensible discussion".

Yadav's letter created a furor on social media and he was the talk of the town for most of the day. Yadav's U-turn caused, if nothing else, even more of an uproar.

An official statement by the company reads, “Today the Housing board met and has been reconstituted to include all main shareholder representatives. After some good conversations the board has reaffirmed its faith in Rahul Yadav's vision at Housing."

Meanwhile, another quote attributed to Yadav says, "After some frank and healthy discussions with the board, I have agreed to withdraw my resignation and I apologise for my unacceptable comments about the board members. I look forward to staying on at Housing as CEO and building an even greater company, while working in full harmony with the board."

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking