The Sydney office of India headquartered, Rage Communications, a full service digital communications agency, has been awarded the digital marketing mandate for Unilever Food Solutions (UFS) in Australia and New Zealand (ANZ). The mandate involves the brands under the UFS umbrella including Knorr, Hellmann’s and Colman’s among others.
Rage Communications won the account in a competitive pitch between four agencies. Speaking on the win, Rishi Sahgal, Digital and Trade Marketing Manager, Unilever Food Services said, “We were looking for an agency that had the breadth of capabilities to deliver innovative digital solutions across all our brands and help us make a step change in our ability to connect with foodservice operators. Rage Communications demonstrated that they were the right fit for UFS and we are confident they have the capability and passion to be our digital partners moving forward.“
As the agency-of-record, Rage Communications will provide full-service digital marketing support for UFS, supporting their digital marketing programs and campaigns. Their current roster of clients in Sydney includes Citibank, AMP, BT Financial, and Adara Group.
Commenting on the new win, Karthik Kumar, Director, Rage Communications said, “We are thrilled to be working with Unilever and look forward to delivering great campaigns for the brands under the UFS umbrella. We won this mandate on the back of our strong digital experience and our depth of expertise in developing robust digital solutions for marketing needs.”
Some of the critical work will include moving the website to a new platform, plan and deliver some specific digital marketing activities that aims at consolidating the digital business gains for UFS in ANZ.
Rage Communications will closely work with UFS’ global partners to strengthen and stabilize its digital footprint in ANZ as it plans to make digital one of the core marketing platforms of its B2B business.