Race in action: IDMA 2013 entries open

Race in action: IDMA 2013 entries open

Author | Saloni Surti | Saturday, Apr 13,2013 8:24 PM

Race in action: IDMA 2013 entries open

Digital marketing is often called ‘God’s little miracle’ given the fact how quickly it has become a business must from being a mere option in a media plan. The concept of digital marketing has now become a field in itself – a very dynamic one at that.

The Indian Digital Media Awards (IDMA) celebrates the digital marketing field and recognises benchmarks that will shape the future of the field and also inspire others to aim higher. The entries for IDMA 2013 are now open.

IDMA is the second exchange4media event that has an Advisory Board along with a jury panel to monitor the judging proceedings and entries very closely. On the advisory board are industry stalwarts such as Atul Hegde, CEO, Ignitee; Avijit Arya, Chairman and CEO, Internet Moguls; Deep Kalra, Founder and CEO, MakeMyTrip; Jaideep Shergill, CEO, MSL India; Nitin Mathur, Senior Director Marketing – India & South East Asia, Yahoo; Punitha Arumugam, Agency Director, Google India and many more.

IDMA has five major categories – Web, Mobile, Social Media, Languages and Special Awards with 59 sub-categories and the very important Hall of Fame Awards, which consist of Digital and Social Media Advertiser, Advertiser on Mobile, Digital and Social Media Agency of the Year, Mobile Media Agency of the year, and IDMA Person of the Year.

All the entries will be judged on pre-decided criteria by the Advisory Board and the jury panel. Also, in earlier conversations, Jury Chair and Chairman, Smile Interactive Mahendra Swarup, had said that innovation will be the key in all the entries.

Vikram Sakhuja, CEO, Maxus Worldwide and Jury co-chair of IDMA 2013 shared that how traditional is redefined will also be looked at closely in the judging process.

The jury panel consists of eminent industry personalities such as Amit Tiwari, Country Head - Media, Philips India; Ajay Kaul, CEO, Domino’s Pizza India; Anupama Ahluwalia, VP – Marketing, Coca-Cola Company; Carlton D’Silva, Chief Creative Officer, Hungama Ent; Dilip Venkataraman, CEO, CNN-IBN; Hoshie Ghaswalla, CEO – Media Business, Cybermedia; LK Gupta, CMO, RedBus; Lloyd Mathias, Founder – Director, GreenBean Ventures; Mahesh Narayanan, Country Head, Google Mobile; Narayan Sudararaman, Executive Director, Cadbury India; Radhika Shapoorjee, President, Ipan Hill + Knowlton; Ravi Bharadwaj, Executive Director, Dell India; Roma Balwani, Chief Group Comm. Officer, Mahindra & Mahindra; and Roopak Saluja, Founder and CEO, among others.

With entries for the competition open, one of the biggest ever digital races in the country is now in action. With who’s who on the panel and the Advisory Board, stage is set for yet another scintillating edition of IDMA.

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