Online classifieds business, Quikr launched their new logo recently as part of their rebranding initiative. In addition to the new design, they have also brought out a new slogan "Aasan hai badalna".
Commenting on the rebranding initiative, Pranay Chulet, Founder and CEO of Quikr said, “At its very core, our purpose as a company is to help our users achieve their aspirations and hence enhance their lives. Our platform symbolises the fact that good things in life are easy to get. Whether people come to us to buy something or sell something, our users always experience positive change when they come to us. Our new logo and brand identity represents this change and the world of new possibilities that comes with it.”
Commenting on the launch of the new logo, Alok Nanda, CEO of Alok Nanda and Company said, “We created the brand identity and architecture system after engaging in an in-depth, strategic brand repositioning exercise with Quikr. From a design perspective, the ‘Q’ in Quikr is a designer’s dream and has been fashioned to suggest positive change in its users’ lives. The logo retains the blue and green colours for which the company is recognised and the new font is contemporary, yet sleek with a sense of speed which is integral to the name Quikr.”
Since their inception in 2008 the brand has added to its offerings with Missed Call service for new users, Maximum Selling Price to help sellers get the best price for their goods and QuikrNxt, which helps buyers and sellers communicated while keeping their mobile numbers private.