Quikr announced that South Indian –superstar Suriya, along with Bollywood actor Ranveer Singh have been roped in as the official brand ambassadors of the online classifieds platform. With his strong heritage in South Indian cinema, Suriya was chosen by Quikr for his mass appeal across the four South Indian states. Similarly, Singh was selected as he represents the aspirations of modern India.
Commenting on the occasion, Pranay Chulet, Founder and CEO of Quikr said, “Quikr is constantly evolving its platform to meet the changing needs of our users and give them the best possible experience. As the leaders in the online classifieds space, our task is to expand the market, and as a well-established actor, Suriya has built enormous credibility and trust over his illustrious career. On the other hand Ranveer is an innovative, self-made star who stands out from the crowd. These qualities resonate with us and our journey towards market leadership. We believe that their association with Quikr will further increase people’s confidence in online buying and selling in India.”
This move by Quikr is aligned with their new brand positioning of “Aasan hai badalna” which reflects the changing aspirations of the youth in modern India. The actors will be seen in Quikr’s upcoming advertising campaign which will be launched later this month.
Speaking about his association with the brand, Suriya said, “It is my pleasure to be associated with Quikr, a true ‘Made-in-India’ product that is constantly innovating to make buying and selling as easy and simple as possible. From the right jobs to the perfect home, to the very furniture for that home, Quikr has something for everyone. To me these qualities really hit home and I am delighted to be a part of Quikr's growth story.”
Commenting on his brand endorsement, Ranveer Singh said, “I am quite thrilled to be associated with one of the country’s leading players in the dynamic new field of online classifieds. Not only is Quikr a dynamic and youthful brand, but it also has an excellent platform that people love. The brand is constantly innovating to give users the best experience, and that is something with which I can identify. Quikr’s brand is about bettering yourself and reaching for your dreams and this is an important part of my journey as an actor as well.”