Top Story


Home >> Digital >> Article

Quickie: A new online media innovation

Font Size   16
Quickie: A new online media innovation

Quasar media is currently doing Quickie based advertising for on to promote the travel site’s New Year special deals. Quickie, explained Manish Vij, Business Head for Quasar Media, involved 5-8 pages of advertisements that carried interactive neutral content on the advertised subject with sponsor advertising all across. The lead in to these pages is through editorial content, which is typically placed in the news column of the website.

The current campaign is helping promote New Year travel deals by displaying information for various destinations handpicked for New Year travel. Users who are interested in any of the destinations can write to through a link available on the content page for travel package details. Co-founder, Sachin Bhatia, said, “We are doing two innovations. First is Quickie, which is running on It’s a true innovation. We had proposed to Indiatimes and got the relevant story link .It is not an advertising feature and, therefore, the creditability is higher. This section runs like a flier and we are promoting this section. The second innovation that we are doing is on our own site to commemorate World AIDS Day.” National Sales Head, Online Advertising, Rohit Sharma, said, “ has been a leader in creating innovation on the Internet. We have been successful beyond the traditional banner advertising and have created new and interactive stuff for clients like Levi’s,, etc. This has been through a comprehensive mix of content and advertising.”

Quasar Media’s Manish Vij said, “Internet is a medium with enormous capability to innovate and help advertisers break the clutter. We believe that 20-25 per cent of online media budgets should be planned for innovative activities. Quickie is one such advertising.”

“We offer our advertisers affiliate marketing and viral programmes as part of innovative campaigns. We have introduced a lot of innovative activities for our clients such as full screen video plays and the very successful viral marketing campaigns for Samsung NotePC,” he added.

Quasar Media is one of the largest online media agencies in India with clients including Microsoft,, VISA, Kingfisher Airlines and


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO