Quasar Media, a digital media and e-business solutions company, has taken consumer interaction a step ahead with the launch of its ‘Quasar Talk’. A blog marketing platform, Quasar Talk enables consumers to directly interact with the brand. General Motors has already signed on for Quasar Talk.
Manish Vij, Co-Founder and Chief Business Officer, Smile Interactive, the holding company of Quasar Media, pointed out that Internet marketing was growing much beyond the traditional media planning, buying or creative development. Though these remained essential in digital marketing, the new generation of consumers wanted to interact with the brands and not get pushed with advertising.
He said, “It is important for brands to create time than buying time. The consumer will buy brands which are friendly to them, interacting with them and understand them. Till recently, all marketing was a one way process and brands were afraid of talking to the consumer, but I think that’s passé. New consumers now have the power to share and they have started trusting other consumer reviews before arriving at a purchase decision. Few of my FMCG marketer friends feel this might not be for them, but I think otherwise, the more mass the product, the more need of interacting. A recent survey proves that consumers in India trust ‘Internet reviews’ much more than television advertising, therefore it is time our marketers start taking social media marketing seriously.”
It is important to note that social media marketing is not just about writing corporate blogs or blog marketing, but much beyond it. Quasar Media has also tied up with international technology partners to measure the effectiveness of social media efforts.
Quasar Media is eyeing a 20 per cent share of the digital advertising market in India. Some of the well-known clients of Quasar Media include MakeMyTrip.com, Monster, Microsoft, Airtel, Zapak, General Motors and LG.