In a bid to drive quality traffic, digital media agency Quasar Media recently created a comprehensive strategy for Network18’s horizontal portal In.com. For this, the media buying team of Quasar tactically planned and bought media properties on the basis of their visibility, coupled with innovative creatives to ensure maximum impact on sight.
The campaign was consistently optimised and tracked across various levels and parameters to ensure highest returns on every rupee spent.
Arjun Chaterjee, Media Manager, In.com, said, “Quasar understood the complex challenges associated with the product and helped us sharpen different aspects to prepare a communication strategy. It also brought in a lot of experience in the online marketing space, which greatly assisted us in the course of the launch.”
Sandeep Singh, Business Director – West, Quasar Media said, “We are happy to align with In.com and work with them as their ‘chosen’ partner. Quasar as an agency has always been confident of driving business efficiencies for its partners to save costs across marketing, technology and business planning. We have partnered with top digital business in the past to help them achieve the same. In this case, our approach to media buying, coupled with an innovative creative strategy, worked well and we are proud to have helped In.com reach where it is today.”
In.com has been the No. 2 Indian site as of October 2008 (Source: Comscore). This was achieved in a period of less than four months since its launch on August 1, 2008. The portal now claims to have a subscriber base of over 3 million.