Quasar Media’s focus on Mumbai has started to pay dividends with the addition of SAB TV’s digital business to their portfolio. SAB TV, now a part of Sony Entertainment Television, has been of late aggressively targetting youth audience groups.
Abhishek Verma, AVP, Marketing, SAB TV, said, “Digital medium is an integral part of our marketing mix in reaching out to the youth, and with the Indian youth being hooked on to mobile and Internet platforms, we cannot be oblivious of this space. One of our latest initiatives with Quasar has been in the mobile marketing space and we look forward to experiment with more innovative ways of reaching out and engaging with our target audience through digital mediums. We will be looking at the digital medium to keep the conversation going with our target audience, especially through effective use of social media.”
Sandeep Singh, Business Director, Quasar Media, said, “We are pretty excited to have SAB TV on board. We have always believed that digital media very well compliments traditional media, and with its audio, video and sharing capabilities, it is the best medium to spread the message for this genre. With youth oriented shows like ‘Left Right Left’ and the newly launched ‘Jersey No. 10’, it also gives us a lot of room for innovation in engaging the audience on digital platforms.”
Taking forward the programming, which is getting more youth-oriented SAB TV, has recently launched five new Shows – ‘Jersey No. 10’, ‘Detective Doll’, ‘Sirf Stories’, ‘Full Masti 88.2’ and ‘GupShup Coffee Shop’ – all targeted at youth.