Within five days of its launch, the 'Help Bihar' campaign to reach out to the flood ravaged population in the state, received overwhelming response and support. The viral campaign was conceptualised and designed by Quasar media for Plan India's resource mobilisation campaign for the flood affected in Bihar.
Launched on September 12, the viral, which started with just 20 people, has been forwarded to more than 10 lakh people. In the last 48 hours, it has been claimed that the viral has been played by more than 1 lakh unique individuals with overall unique engagements reaching 2.25 lakh. Nearly 1,500 people play the game each hour.
Jitin Narang Group Manager, Quasar Media, said that the brief was to look at a fresh idea to reach maximum number of potential donors for the flood affected in Bihar in the most economical way. Quasar came up with the idea of a viral.
The viral shows how one can contribute or donate without actually spending anything or being physically present in the flood-affected areas. All one needs to give is 60 seconds of one's time and answer some simple questions. For each correct answer, partnering sponsors (Godrej, Chevrolet, Cadence, etc.) will donate a biscuit, candle, tarpaulin, or soap to the NGO on the participant's behalf.