Quasar Mumbai has bagged the digital mandate for JK Helene Curtis (JKHC), which offers products in the personal grooming and home care categories and has brands like Park Avenue, Premium and Parx in its portfolio. Quasar will handle all digital duties for the company, including creative, SEO, social media and websites.
The win comes on the back of a multi-agency pitch that saw participation from various agencies going through extensive rounds of evaluation with each round leading to narrowing down of the list. This is the first time JKHC has formally hired a digital AOR.
Talking about lining its digital duties with Quasar, Anil Kulkarni , Business Director (JKHC) said , "We are happy to assign our digital responsibility to Quasar. The digital medium is the medium of the future, & J.K. Helene Curtis Ltd. would like to replicate its 'offline' success onto the 'online' platform. We feel that Quasar is the right partner as they offer end-to-end solutions & we are happy to partner them.”
Confirming the development in an official release, Moneka Khurana, Business Director (West), Quasar, said, “We see this as a phenomenal opportunity to leverage Quasar’s 360 degree capabilities to the maximum. We are excited to seek an opportunity to work with JKHC after a long drawn pitch process and look forward to this partnership to do cutting edge work together.”
For the record, Quasar (West) handles clients such as, Sharekhan, Colgate Palmolive, Eureka Forbes, Switzerland Tourism, Tata AIG General Insurance, etc. to name a few.